Shop Online, Spend Offline.
Consumers who shop online for digital cameras and TVs spend 10% more on in-store purchases than consumers who do not search online, according to survey sponsored by Yahoo! Search Marketing and conducted by ChannelForce.
Online digital camera shoppers who made their purchases in stores spent an average of $31 more than those who did not use search. Those who shopped for TVs online spent on average of $139 more when they got to the store than those who had not used search.
Cross channel-shopping behaviour of US Online Shoppers, 2006
- 60%: receive a coupon, and then buy in store.
- 37%: Browse a Web site, and then buy in store.
- 36%: Receive a catalogue and buy online.
- 34%: View a newspaper circular online, then buy in store
- 25%: receive a catalogue and buy in store.
- 19%: Go to the store, then buy online
- 15%: Receive an email, then buy online
- 15% Read a newspaper circular, then buy online
Online digital camera shoppers who made their purchases in stores spent an average of $31 more than those who did not use search. Those who shopped for TVs online spent on average of $139 more when they got to the store than those who had not used search.
Cross channel-shopping behaviour of US Online Shoppers, 2006
- 60%: receive a coupon, and then buy in store.
- 37%: Browse a Web site, and then buy in store.
- 36%: Receive a catalogue and buy online.
- 34%: View a newspaper circular online, then buy in store
- 25%: receive a catalogue and buy in store.
- 19%: Go to the store, then buy online
- 15%: Receive an email, then buy online
- 15% Read a newspaper circular, then buy online
Labels: July 11th 2007
1 Comments:
good advice word up! - when i buy camera or computer stuff i always do my research online - to see whether the product is worth buying and to get a rough estimate on what i should be paying.