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Thursday, December 27, 2007

Queen launches YouTube channel

Funny, you know the online video industry is accepted when the Queen (her associates) decides to create her own YouTube Channel.


Queen launches YouTube channel
The Royal Channel on YouTube
Old and new clips can be viewed on the site
The Queen has launched her own channel on the video-sharing website YouTube.

The Royal Channel will feature her Christmas Day message, and has recent and historical footage of the monarch and other members of the Royal Family.

The launch marks the 50th anniversary of the Queen's first televised festive address in 1957.

The palace said it hoped the site would make the 81-year-old monarch's annual speech "more accessible to younger people and those in other countries".

Changing times

The opening page of the channel, which went live just after midnight, bears the title "The Royal Channel - The Official Channel of the British Monarchy" and features a photograph of Buckingham Palace and the Queen's Guards.

This year's festive address will appear on the site at about 1500 GMT on Christmas Day.


She has always been aware of reaching more people and adapting the communication to suit
Buckingham Palace spokeswoman

Back in 1957, when the Queen delivered her first television message, she acknowledged the need to adapt to changing times.

"I very much hope that this new medium will make my Christmas message more personal and direct," she said from her Sandringham estate in Norfolk.

"That it is possible for some of you to see me today is just another example of the speed at which things are changing all around us."

Clips from garden parties, state visits, prime ministers, investitures and a day in the life of the Prince of Wales will all be available to watch on the channel.


The Royal Channel can be viewed at www.youtube.com/theroyalchannel, and the Queen's Christmas message can also be downloaded as a podcast from www.royal.gov.uk.

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Monday, December 17, 2007

Web Sites: An Industry MUST!

I found this article extremely interesting - it demonstrates the power of the internet and how conditioned society is, when it comes to the benefits derived from the Internet.


Imagine going to a store with brick walls all the way around so you couldn’t enter the building to make a purchase. You’d think the owner was crazy. Yet, that’s what businesses are doing when they don’t have a Web site. How do businesses stay in business without a Web site? I don’t think they can anymore.

I have a personal example of this short sightedness: I went online to search for my doctor’s phone number and the first thing listed was his divorce decree! Horrified, I called him to tell him about it. He thought he could make a phone call and have it removed. I had to explain how the Web worked and if he didn’t get a Web site soon, everyone would know that he didn’t want to pay for his daughter’s out of state college expenses…(yep, I read it). Does he have a Web site yet? You guessed it…nope. Why? Because it’s “difficult to take time out to get one made.” He doesn’t understand the power of the Internet and how much his decision NOT to have a Web site can hurt his business.

So, how does this doctor stay in business? Word of mouth and the yellow pages…or, that’s what he thinks. Online-Publishers.org, a not-for profit-that tracks these things, says the Internet dominates ALL other media during the purchase process. In fact, 48% of online users said their initial awareness of a business came from the Internet. Compare that to the 23% who said they knew about the business from word-of-mouth. Even stranger, our friend the doctor actually believes people still use the Yellow Pages!

So, I think the moral of this story is:

a) “Google yourself” so you know what comes up
b) if you don’t have a Web site…Get One…before everyone knows your divorce record.

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Saturday, December 15, 2007

Kiva.org

A message from KIVA.


Thank you for believing and participating in the Kiva.org movement to connect people through lending to alleviate poverty.

Because of your support, 2007 has been an amazing year for Kiva: over 170,000 lenders like you have funded 25,000 entrepreneurs to date. That's more than $16 million in loans across 37 countries - and at this time last year, we had just crossed the $1 million mark! This explosive growth hasn't gone unnoticed - Bill Clinton, Oprah Winfrey and others have caught the Kiva bug, and enthusiasm continues to spread around the world.

WordUp is an active sponsor of this great cause, sponsoring several small business in the developing world. We donate 5% of our profits to this great cause.

Please head to www.kiva.org for more information.

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Name: Search Marketing Specialists
Location: Armadale, Victoria, Australia

WordUp is a specialist search marketing company; providing pay-per-click (PPC) advertising, search engine optimisation and conversion strategies. We believe in tracking every cent of client’s online advertising dollar. Our team takes pride in investing time researching, strategically planing, and implementing the right search marketing campaign for your website.

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