Teens Learn From Advertising on Social Sites

I found these stats very interesting. They are American driven but it paints an interesting story.
The Teen Topix study conducted by OTX, investigated the complex lives of the 13 -17 year old set, found that teens are spending an average of 11.5 hours online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online.

The study did find that 24% of teens are spending more than 15 hours a week online and when all teens were asked how frequently they do typical online activities, instant messaging came up as the most frequent activity, followed by visiting social networking sites, email, searching, and visiting virtual community sites.

• 45% spent from 1 to less than 8 hours on line during a typical week
• 31% from 8 to less than 15
• 24% 15 hours and over
  

78% of teens are concerned about computer viruses while online, followed by:

• Identity theft (67%)
• Unauthorized access to personal information (65%)
• Scams (60%)
• Spam (60%)

The average teen has signed up for over four social networking sites and currently belongs to two, reports the study. Teens are receptive to advertising on these sites, where the majority of teens learn about:

• Financial services (63%)
• Movies in theaters (59%)
• Mobile services and accessories (58%)
• Travel (57%)
• Other websites (53%)

View http://blogs.mediapost.com/research_brief/?p=1730#comments