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Why Advertise on Google?
What better time to tell your audience about your product or services than when there are actively searching for information.
Many companies invest time and dollars in creating the right website for their business. It speaks the language of their customers. The branding is succinct and functionality seamless. The necessary steps have been implemented to properly optimize your site. So why pay for advertising on Google?
Firstly SEO is not an exact science and there is a good chance ones competitor will be optimising their site. If competitors have larger, more text heavy sites with more links, there is a good chance that opposing websites will be relegated in search rankings. In addition, regardless of how well optimised a site, its unlikely one will achieve top rankings for every associated keyword.
Paid search also allows for greater online business intelligence. Online trends, behaviours and demands are constantly presented through the analysis of conversion paths and keyword results.
Key Points
- 85% of searchers are conducted on Google.
- Only 10% of users are prepared to scroll as far as the third page of search (Jupitor Research).
- 56% of these searchers are for products and services.
- 8.5 million unique users in Australia.
- Pay as little as 20 cents a click to be exposed to this audience.
As the online audience and the index of searchable information grow so do the opportunities for advertisers. Today, more Australians are online and spending more time there than ever before, in fact 18-34 year-olds spend more time online than any other media. |
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